AIRankLab · Research and insight
The knowledge hub for SEO, AEO, GEO and AI-era search. Every guide is dated, sourced to primary documentation and reviewed. No bulk content.
9 guides3 topicsPrimary sources
SEO vs AEO vs GEO: a strategic guide to modern search visibilityRead the framework → Core guides
The framework, the diagnosis and the plan. Everything else on AIRankLab builds on these.
SEO, AEO and GEO explained and compared: what each one optimises for, where they overlap, what Google says about AI search, and where a business should start.
A step-by-step technical SEO audit: crawling, indexing, speed, mobile, structured data and AI crawler access, with how to check each and what to fix first.
A practical plan to improve Google rankings: measure a baseline, fix blockers, score opportunities by impact and effort, and improve pages near page one.
Deep dives
Focused guides that sit under a core guide and go into one question in depth.
How to opt out of or limit Google AI Overviews and AI Mode: the Search Console setting, nosnippet and other controls, and the Generative AI performance report.
A repeatable method to measure how often AI answers name and cite your business: question sets, what to record, sample sizes and honest statistics.
What makes a page eligible and quotable in AI answers: Google's documented requirements, what research suggests, and a page checklist with an annotated example.
GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot and Google-Extended explained: what each does, what blocking it costs, and a sensible robots.txt to start from.
Core Web Vitals in plain English: the three metrics, the thresholds that count as good, how to measure them, and the fixes that usually move each one.
AI answers can name your business, link to your site, or favour you over rivals. Learn the difference, why it matters, and how to measure each one honestly.
Browse by topic
Each topic starts with a core guide, then branches into deep dives.
Framework
How Google, answer engines and AI assistants find, name and cite a business.
Diagnose and fix
Crawling, indexing, speed and AI crawler access: the foundation under everything else.
Prioritise and grow
Measure a baseline, fix blockers, and spend effort where it moves results.
AI answers can name a business, link to its website, or favour it. They are not the same, and measuring them as one hides what is really happening.
An explainer, not research results. Example text is invented for illustration.
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