Research and practical guides for the new search.
How search engines and AI assistants find, understand and recommend websites, written to be used, with sources, and without invented statistics.
Practical guides 14
Step-by-step, with the exact files and checks.
Research 0
Original findings from our own scans and tests.
Insights 0
Short takes on what changed in search and why it matters.
How do you get your business recommended by ChatGPT?
A practical guide for small businesses: how ChatGPT chooses which businesses to mention, and the eight changes that make yours the one it recommends.
8 min read · Updated 27 Oct 2026
- Local SEO
How do you add LocalBusiness schema to your website?
What LocalBusiness schema is, which properties matter, a copy-paste JSON-LD example, and how to add and test it on WordPress, Shopify or any site.
8 min · 27 Oct 2026
- Answer engine optimization
How do you check whether AI assistants mention your business?
A simple, repeatable method to test what ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews say about your business — and how to track it over time.
6 min · 27 Oct 2026
- Answer engine optimization
How do you get your website cited by Perplexity?
How Perplexity finds and cites sources, which crawlers to allow, and the content changes that make a small business website more likely to be cited.
6 min · 27 Oct 2026
- AI search & GEO
How do you show up in Google AI Overviews?
What Google says about AI Overviews, how sources are chosen, and the practical steps a small business can take to be cited — without chasing myths.
7 min · 27 Oct 2026
- Answer engine optimization
SEO vs AEO vs GEO: what’s the difference?
SEO, AEO and GEO compared in plain English — what each optimizes for, how they overlap, and which one a small business should focus on first.
6 min · 27 Oct 2026
- Local SEO
The local SEO checklist for small businesses
A 20-point local SEO checklist covering Google Business Profile, consistent business details, service and location pages, reviews, schema and AI search.
9 min · 27 Oct 2026
- Technical SEO
The technical SEO audit checklist
A 25-point technical SEO checklist in plain English: crawling, indexing, speed, mobile, security, structured data and AI crawler access — with how to check each.
9 min · 27 Oct 2026
- AI search & GEO
What is AI SEO?
AI SEO explained simply: what it means, how it differs from traditional SEO, and what a small business should actually do about it in 2026.
6 min · 27 Oct 2026
- Answer engine optimization
What is answer engine optimization, and how do you do it?
A practical 15-point AEO checklist for small businesses: question headings, answer-first paragraphs, FAQ schema, lists, entity data and how to test each one.
5 min · 27 Oct 2026
- AI search & GEO
What is generative engine optimization (GEO)?
GEO explained for business owners: how AI assistants choose which websites to cite, how GEO differs from SEO and AEO, and the 7 changes that matter most.
7 min · 27 Oct 2026
- Technical SEO
What is llms.txt, and how do you create one?
What llms.txt is, why it helps AI assistants understand your site, the exact format, a small-business example and how to publish it on WordPress, Shopify or any host.
5 min · 27 Oct 2026
- Technical SEO
Which AI crawlers should you allow in robots.txt?
The difference between AI search bots and AI training bots, which to allow so assistants can cite you, and a copy-paste robots.txt for small businesses.
6 min · 27 Oct 2026
- AI search & GEO
Why is your website traffic dropping?
The common reasons small-business website traffic falls — from technical errors to AI Overviews answering questions on the results page — and how to diagnose each.
7 min · 27 Oct 2026
Original research is in progress
We publish research only when it’s based on real, reproducible data from our own scans and tests. The first study will appear here.
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