LocalBusiness schema is structured data, usually written in JSON-LD, that tells search engines and AI assistants your business name, address, phone, hours, service areas and official profiles in a machine-readable format. Add it to your homepage or contact page, make it match your visible details exactly, and test it with Google’s Rich Results Test.
Key takeaways
- Use the most specific type available, such as Plumber, Dentist or LegalService.
- Every value must match what visitors see on the page.
- sameAs links to official profiles strengthen your identity.
The properties that matter
- @type — the most specific subtype of LocalBusiness that fits.
- name, url, logo, image
- telephone, email
- address — a PostalAddress with street, city, region, postal code, country.
- areaServed — the places you serve.
- openingHoursSpecification
- priceRange
- sameAs — your Google Business Profile, Facebook, LinkedIn and other official profiles.
Example
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Plumber",
"name": "Lone Star Drain Co",
"url": "https://example.com/",
"telephone": "+1-512-555-0142",
"address": {
"@type": "PostalAddress",
"streetAddress": "1200 E 6th St",
"addressLocality": "Austin",
"addressRegion": "TX",
"postalCode": "78702",
"addressCountry": "US"
},
"areaServed": ["Austin", "Round Rock", "Cedar Park"],
"openingHours": "Mo-Su 00:00-23:59",
"priceRange": "$$",
"sameAs": ["https://www.facebook.com/example"]
}
</script>Generate yours with the free schema generator.
Adding it to your site
- WordPress: the AIRankSurge Connector adds it automatically from your audit; SEO plugins also offer local schema settings.
- Shopify, Wix, Squarespace, Webflow: paste the script into the site-wide header code area.
- Custom sites: place it in the
<head>of your homepage.
Testing
Run the page through Google’s Rich Results Test and the Schema Markup Validator, then fix any errors. Re-test whenever you change your address, phone or hours.
Sources
- Google Search Central, Local business structured data
- Schema.org, LocalBusiness
See how your site scores. The free AI visibility audit checks everything in this article in about 30 seconds.